A job that shouldn't
need to exist.
And yet, it continues.

Yuichi Ishii is the founder of "Family Romance," a family rental service, and an actor — a man of two unique identities. Since its founding, he has operated Japan's largest rental family service with over 5,000 staff members.

Driven by the belief that "it's wrong for a child to be disadvantaged just because they don't have a father," he provides surrogate family and friend services. At the intersection of psychology and performance, he crosses the delicate boundary between reality and expression, offering a physical presence that affirms our shared humanity.